A Czech designer turns to the Middle East and transforms her business


“Recalling the Pret-A-Cover event, Mirka believes that it came at just the right time to introduce the brand to the UAE market.“
But more than that, as a designer, I learnt about the specificities so important for fashion design: preferences for material, colours, cultural nuances … We also learnt about the way fashion is promoted here, which is in fact different from Europe...”
Islamic Fashion and Design Council - IFDC Mirka Talavaskova


A name in her own right, Czech fashion designer Mirka Talavaskova had always been a fan of modest design, but it wasn’t until a chance encounter with a diplomat that the 38-year-old took note of how big the modest-fashion industry has become.


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